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Your privacy is important to us. Ella Wall Prichard (“Ella Wall Prichard,” “we” or “us”) has developed this Privacy Policy to describe how your personal information is collected, used, and shared when you visit or make a purchase, if applicable, from ellawallprichard.com (the “Site”), engage with us to learn more about us, our products or activities, as well as how we use information provided by our third party distributors.

PERSONAL INFORMATION WE COLLECT

We collect personal information in the course of our business, including through your use of our Site, when you contact us, fill out a form or request information from us, or when you purchase Ella Wall Prichard products through Ella Wall Prichard or our distributors, if applicable. When we require personal information from you in order to fulfill a statutory or contractual requirement, or where such information is necessary to enter into a contract or is otherwise and obligation, we will inform you and indicate the consequences of failing to do so.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

We use the Device Information that we collect to support our legitimate interests as a business, including to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use Device Information for marketing purposes, such as retargeting on social media platforms. It is in our legitimate interest to use your personal information for direct marketing purposes in order to develop and grow our business. We will, where required by applicable law, obtain your consent for certain marketing efforts.

Additionally, if applicable, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, if provided), email address, and phone number. We refer to this information as “Order Information.”

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you; and screen our orders for potential risk or fraud; and provide you with information or advertising relating to our products or services. With your consent, we will use Order Information to send you email marketing communications.

If you register with us via the Site, sign up to receive news and information from us about us, our products and activities, or communicate with us through or related to the Site, we may collect the following personal information:

We refer to this information as “Products Information.”

With your consent, we use Products Information to send you receive marketing communications, including news and information about our products and activities.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Products Information.

We use Personal Information to comply with our legal obligations; enforce our legal rights; investigate or settle disputes; comply with applicable law, court order, other judicial process; law enforcement requests, or the requirements of a regulator; to enforce our agreements with you; to maintain our records; to use as otherwise required. It is in our legitimate interest to use your personal information to comply with other legal obligations. In some cases, this processing will be necessary to perform a contract to which you are a party.

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Facebook

We use the “visitor action pixels” from Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

For EU residents, where required we engage in this practice with your consent. If you are in the EU, you can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: facebook.com/settings?tab=ads.

Facebook is certified under the Privacy Shield Agreement and thus may receive your data under the GDPR. (privacyshield.gov).

Google

We use the Google Analytics service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to analyze our website visitors. Google uses cookies. The information generated by the cookie about the use of the online product or service by users is generally transferred to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our online products and services by users, to compile reports on the activities within these online products and services and to provide us with further services associated with the use of these online products and services and the use of the internet. Pseudonymous user profiles can be created from the processed data. Users can prevent cookies from being stored by adjusting the settings to their browser software accordingly.

For EU residents, where required we engage in this practice with your consent. Users can prevent the collection of data generated by cookies by downloading and installing the browser plug-in that is available at the following link: tools.google.com/dlpage/gaoptout?hl=en.
Google is certified under the Privacy Shield Agreement, which means Google may receive your data under the GDPR. (privacyshield.gov).

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: optout.aboutads.info.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European Union resident, you may exercise the following rights with respect to the personal information we hold about you, including the following rights:

Please note that some of these rights may be limited where we have an overriding legitimate interest or legal obligation to continue to process the personal information, or where the personal information may be exempt from disclosure due to applicable law. Ella Wall Prichard does not engage in automated decision-making and profiling.

DATA RETENTION

When you fill out a form or place an order through the Site, we will maintain your information for our records unless and until you ask us to delete this information.

CHILDREN’S PRIVACY

The Site is not for use by children under the age of eighteen (18) years, and we do not knowingly collect, store, share or use the personal information of children under 16 years. If you are under the age of 16 years, please do not provide any personal information, even if prompted by the Site to do so. If you are under the age of 16 years and you believe you have provided personal information to us, please ask your parent(s) or guardian(s) to notify us and we will delete all such personal information.

CHANGES TO THIS PRIVACY NOTICE

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We may also make changes as required to comply with changes in applicable law or regulatory requirements. Where we materially change this Policy, we will take steps to notify you (such as by posting a notice on the Site or via email), and where required by applicable law to obtain your consent.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at ellaprichard@mac.com or by mail using the details provided below:

Last updated and made effective on –December 16, 2019.